Wednesday, November 15, 2006

Election '06: Voter Psychology 101

Or, Why Republicans Lost the Vote in 2006


Cognitive Dissonance: the perception of incompatibility between two thoughts or beliefs. "Since Republicans stand for national security, why don't I feel safer? I'm voting Democrat!"

Transference: a phenomenon in psychology characterized by unconscious redirection of feelings of one person to another. "Our economy sucks - and so does George Bush! I'm voting Democrat!"

Phallic Stage: the third of Freud's psychosexual stages, when awareness of and manipulation of... ah, never mind. " ... Um, I'm just going to vote Democrat!"

Reaction Formation: a defense mechanism in which unacceptable emotions are replaced by their direct opposites. "I wish I was one of Mark Foley's pages. Wait - I mean I'm glad I wasn't. Er, I'm voting Democrat!"

Buyer's Remorse: regretting a purchase after the fact. "I voted for Bush and now the factory's closed, Jimmy's in Iraq and my dog up and died on me. I'm voting Democrat!"

Halo Effect: The tendency of one person's positive or negative traits to spill over to other people. "I saw Mark Green standing next to George Bush and I hate George Bush. I'm voting Democrat!"

Rosy Retrospection: refers to the finding that subjects later rate past events more positively than they had actually rated them when the event occurred. "You know, the Clinton years were really great. I'm voting Democrat!"

Logical Consequence: the relation that holds between a set of or propositions and another proposition when the latter "follows from" the former. "Republicans are hypocrites. Hypocrites are bad. Republicans are bad. I'm voting Democrat!"

Apophenia: the experience of seeing patterns or connections in random or meaningless data. "Iran's developing nuclear weapons. A South Korean was elected to lead the UN. And George Bush is scheduled to visit Vietnam! My God it's a conspiracy to turn our atomic secrets over to our enemies. I'm voting Democrat!"

Valence Effect: the tendency for people to overestimate the likelihood of good things happening rather than bad things. "If I vote blue, the world will change! I'm voting Democrat!"

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