I've visited a site called FatWallet.com several time...I started looking at it late this summer when I was reviewing my budget. The site itself is either a subversive masterpiece or a devilishly clever seductress.
It's a website dedicated to giving consumers a forum that aggregates cash back offers from retailers and collects bargains, rebates and instant coupons. On the one hand, it provides a forum for users to comparison shop, find the best deals and learn about coupons and special offers. In that sense, it's an opportunity for people to form a community to save money. Good!
On the other hand, the fact that FatWallet is a site that's supported by large internet retailers really makes me wonder who's using whom. These incentives are pragmatically offered because it drives store traffic and encourages repeat purchases. It puts me in mind of my last girlfriend, who would march up and say, 'Honey - I saved 10% today!' ... never mind the $75 bucks she just spent. I guess I'm a little leery of any website that encourages American consumers to buy more. Kind of like offering a diabetic free chocolate bars. Bad!
Saturday, December 24, 2005
Fat Wallet - Robin Hood or Prince John?
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